SAM AND IRENE BLACK SCHOOL OF BUSINESS
Curriculum for Marketing Majors
A minimum of 122 credits is required for the Bachelor of Science degree in Marketing. Students must earn a grade of C or better in each 300- and 400-level course.
An 18-credit Marketing minor is offered to complement other business degrees. It also can be added to a non-business degree to help students better prepare for career goals, such as adding a Marketing minor to the Communications and Media Studies major for a career in public relations. An adviser can help students decide if the Marketing minor is an appropriate fit for their career objectives.
A typical schedule for a first-semester Marketing major includes Rhetoric and Composition or Honors Freshman Composition; Techniques of Calculus or Calculus with Analytical Geometry I; one general education course each in the humanities, natural sciences, and arts; and a 1-credit First Year Seminar.
Second semester courses generally include arts, humanities, and natural science general education requirements; Principles of Programming with Business Applications (a management information systems course); and health or kinesiology.